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Widgety – content library for tourism, cruise and travel

Widgety is a huge content library that lets users manage the content, update it, and integrate the application into any site with no more than a couple of clicks.

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Project details:

About the Client:

Widgety, a UK-based company in the travel and tourism industry, approached us with a comprehensive but poorly working content library for cruises and tourism. The solution was supposed to streamline content management for travel vendors by providing a single data point of cruise lines from operators. However, the system had performance and reliability issues and adding new features was a cumbersome task.

Location: The UK
Industry: Travel, Cruise and Tourism
Team size: 3 members (1 Project Manager, 1 Senior RoR Developer, 1 Middle RoR Developer)
Project duration: Ongoing 30 weeks

Business сhallenge

The business had two main challenges to overcome:

to make possible data gathering about various cruises, cruising ships, and tourist events in one place. These data had to be delivered via an API;
to integrate and upgrade a special widget constructor which allows travel vendors to submit the info on cruises using a widget. This is a crucial feature for those who would like to integrate their website with Widgety service instead of building a custom one.

Additional requirements:

optimize the system performance.

Our solution

To address the identified challenges and enhance Widgety’s capabilities, we introduced several key technological features:

A widget constructor allowing vendors to submit cruise information quickly and efficiently.
A REST API enabling developers to utilize Widgety’s data on third-party websites.
Integration of additional data sources, enhancing the breadth and depth of information available. These innovations collectively optimized the system’s overall performance, ensuring stable and reliable operation.

Business value

Before:

Travel vendors struggled with integrating dynamic content into their websites, limiting engagement opportunities.
Persistent performance issues and inflexible features hindered platform evolution.
Data security and privacy concerns due to inadequate technological safeguards.

After:

Enhanced widget constructor empowers travel vendors with easy integration of the cruise data into their website.
Overhauled platform architecture leads to improved performance, reliability, and adaptability.
Strengthened data security and privacy measures, instilling user trust and compliance with standards.